中外合作大學(xué)**！寧諾同時(shí)擁有國(guó)家級(jí)一流本科課程和專(zhuān)業(yè)

Please scroll down for the English version -UNNC awarded National Level First-Class Modules.

寧波諾丁漢大學(xué)“項(xiàng)目設(shè)計(jì)”、“營(yíng)銷(xiāo)管理學(xué)”兩門(mén)課程成功入選首批國(guó)家級(jí)一流本科課程！昨天，隨著教育部網(wǎng)站相關(guān)認(rèn)定結(jié)果公示結(jié)束，寧諾理工學(xué)院和商學(xué)院的兩門(mén)課程作為全國(guó)僅有的全英文課程躋身國(guó)家級(jí)一流本科課程榜單。

加上此前學(xué)校財(cái)務(wù)管理專(zhuān)業(yè)被評(píng)為國(guó)家級(jí)一流本科專(zhuān)業(yè)建設(shè)點(diǎn)（詳情請(qǐng)點(diǎn)擊：國(guó)家級(jí)！寧諾財(cái)務(wù)管理專(zhuān)業(yè)入選國(guó)家級(jí)一流本科專(zhuān)業(yè)建設(shè)點(diǎn)），寧諾已成為唯一一所同時(shí)擁有國(guó)家級(jí)一流本科課程和一流本科專(zhuān)業(yè)建設(shè)點(diǎn)的中外合作大學(xué)。

項(xiàng)目設(shè)計(jì)：

三校協(xié)同開(kāi)發(fā)，中英雙重質(zhì)控

項(xiàng)目設(shè)計(jì)是化學(xué)工程與工藝、環(huán)境工程兩個(gè)專(zhuān)業(yè)的大四必修課，由英國(guó)諾丁漢大學(xué)、寧波諾丁漢大學(xué)和馬來(lái)西亞諾丁漢大學(xué)協(xié)同開(kāi)展，在三校同時(shí)教授。三校課程負(fù)責(zé)人在教學(xué)過(guò)程中共同探討課程改進(jìn)方向與方法，并結(jié)合學(xué)生反饋、企業(yè)建議及行業(yè)工程師協(xié)會(huì)的要求，每年對(duì)課程內(nèi)容設(shè)計(jì)、教授方式與成績(jī)?cè)u(píng)定等方面進(jìn)行綜合評(píng)估與完善。

寧諾項(xiàng)目設(shè)計(jì)課程的教學(xué)準(zhǔn)備、實(shí)施以及評(píng)估工作不僅嚴(yán)格遵循《大學(xué)質(zhì)量手冊(cè)》，還要符合英國(guó)教育質(zhì)量監(jiān)管局所制定的《高等教育質(zhì)量規(guī)范》。在教學(xué)內(nèi)容設(shè)計(jì)與發(fā)展方面，始終與行業(yè)工程師協(xié)會(huì)保持緊密聯(lián)系，以行業(yè)動(dòng)態(tài)引領(lǐng)教學(xué)內(nèi)容。

課程以小班化教學(xué)、合作式學(xué)習(xí)為特點(diǎn)，通過(guò)一系列設(shè)計(jì)任務(wù)引導(dǎo)學(xué)生自主學(xué)習(xí)，并將所學(xué)知識(shí)進(jìn)行創(chuàng)新性的應(yīng)用，同時(shí)注重學(xué)生安全與環(huán)境可持續(xù)意識(shí)的培養(yǎng)。設(shè)計(jì)任務(wù)以小組合作的形式開(kāi)展，培養(yǎng)學(xué)生團(tuán)隊(duì)協(xié)作、自主探索、綜合考量與決策的能力。為強(qiáng)化學(xué)生的實(shí)踐能力與經(jīng)驗(yàn)，課程教學(xué)團(tuán)隊(duì)聘請(qǐng)了國(guó)內(nèi)外業(yè)界專(zhuān)家，到學(xué)校舉辦不同主題的研討會(huì)，讓學(xué)生深入了解業(yè)界的最新工藝發(fā)展動(dòng)態(tài)與安全生產(chǎn)管理制度。

這是一門(mén)綜合性的課程，要求我們運(yùn)用本科前三年學(xué)的所有東西，完成一整套工程設(shè)計(jì)流程，從而達(dá)到既定的經(jīng)濟(jì)、環(huán)境、產(chǎn)能等目標(biāo)，對(duì)我們個(gè)人能力和團(tuán)隊(duì)協(xié)作的要求都很高。課程很具挑戰(zhàn)性，但老師也會(huì)給予及時(shí)、充分的指導(dǎo)，啟發(fā)我們一步步提升自己的設(shè)計(jì)�！�

今年本科畢業(yè)、正在寧諾直博的吳心赟說(shuō)。

課程由不同領(lǐng)域的專(zhuān)家學(xué)者聯(lián)合授課，包括理工學(xué)院院長(zhǎng)吳韜教授。課程負(fù)責(zé)人Philip Hall博士有25年的企業(yè)工作經(jīng)驗(yàn)，10多年教學(xué)經(jīng)驗(yàn)，教授過(guò)化學(xué)與環(huán)境系大部分現(xiàn)有課程，并從2015年起擔(dān)任本課程的負(fù)責(zé)人。作為系主任，Philip Hall博士還負(fù)責(zé)制定學(xué)系的發(fā)展策略。

課程的師資隊(duì)伍中還有兩位在工業(yè)界擁有豐富工作經(jīng)驗(yàn)的資深工程師——來(lái)自格利資公司大中華區(qū)的風(fēng)險(xiǎn)主管Jane Briggs女士以及在空氣化工產(chǎn)品公司擔(dān)任首席工程師的林蕾女士，她們?yōu)閷W(xué)生帶來(lái)行業(yè)的最新動(dòng)態(tài)以及職業(yè)發(fā)展分享。

營(yíng)銷(xiāo)管理學(xué)：

校企資源深度對(duì)接，

國(guó)內(nèi)外商賽助力能力升級(jí)

此次入選國(guó)家級(jí)一流本科課程的另一門(mén)課程——營(yíng)銷(xiāo)管理學(xué)主要面向國(guó)際商務(wù)管理、國(guó)際商務(wù)與國(guó)際傳播學(xué)、國(guó)際商務(wù)與語(yǔ)言、國(guó)際商務(wù)經(jīng)濟(jì)學(xué)的大三學(xué)生。

營(yíng)銷(xiāo)管理學(xué)課程開(kāi)設(shè)已有13年，每年向本校及來(lái)自U21聯(lián)盟的全球20多個(gè)國(guó)家和地區(qū)的交換生授課，是寧諾的重點(diǎn)課程之一。

課程強(qiáng)調(diào)學(xué)生能力培養(yǎng)，在真實(shí)的商業(yè)環(huán)境中遷移理論知識(shí)，引導(dǎo)學(xué)生將營(yíng)銷(xiāo)與其他領(lǐng)域知識(shí)相融合，提高跨學(xué)科解決實(shí)際問(wèn)題的能力，培養(yǎng)創(chuàng)新型、復(fù)合型和應(yīng)用型人才。教學(xué)過(guò)程中，教師以情境為載體、強(qiáng)調(diào)互動(dòng)，鼓勵(lì)學(xué)生通過(guò)分組討論、辯論、角色扮演等形式深入實(shí)際案例，加深對(duì)知識(shí)的理解和技能的掌握。

課程積極開(kāi)展校企合作，邀請(qǐng)國(guó)內(nèi)外知名品牌的企業(yè)高管走進(jìn)課堂，并通過(guò)與政府、企業(yè)的合作，讓學(xué)生能夠走進(jìn)實(shí)地進(jìn)行調(diào)研。課程與歐萊雅集團(tuán)、索菲特集團(tuán)、中國(guó)銀行等行業(yè)領(lǐng)軍企業(yè)合作，通過(guò)商業(yè)案例分析比賽等方式為學(xué)生創(chuàng)造實(shí)習(xí)和就業(yè)機(jī)會(huì)，提高學(xué)生的就業(yè)能力。同時(shí)，課程還實(shí)現(xiàn)了與諾丁漢卓越獎(jiǎng)的深度合作，每年輸送100多名優(yōu)秀選手參加如歐萊雅品牌風(fēng)暴大賽等國(guó)內(nèi)外各大商賽。

課程的授課團(tuán)隊(duì)陣容強(qiáng)大，成員來(lái)自不同的國(guó)家和地區(qū)。商學(xué)院院長(zhǎng)Martin Lockett教授曾在劍橋、牛津等一流學(xué)府長(zhǎng)期任教，有著豐富的教學(xué)經(jīng)驗(yàn)；課程負(fù)責(zé)人劉任遠(yuǎn)教授為商學(xué)院副院長(zhǎng)身兼浙江省品牌學(xué)院院長(zhǎng)，有15年任教經(jīng)驗(yàn)，在市場(chǎng)營(yíng)銷(xiāo)學(xué)與創(chuàng)新學(xué)領(lǐng)域國(guó)際頂級(jí)期刊發(fā)表了多篇文章；系主任Balaji Makam教授提倡“互聯(lián)網(wǎng)+教育”，他的新技術(shù)應(yīng)用能力幫助團(tuán)隊(duì)進(jìn)一步提高了教學(xué)效率。

“這學(xué)期的營(yíng)銷(xiāo)管理學(xué)由幾名老師教授不同的模塊，比如現(xiàn)在給我們上課的劉任遠(yuǎn)教授，他的企業(yè)經(jīng)驗(yàn)非常豐富，會(huì)在課堂上結(jié)合以前工作的真實(shí)經(jīng)歷。他選擇的案例緊跟熱點(diǎn)、貼合現(xiàn)實(shí)，講課風(fēng)格也風(fēng)趣幽默，課上經(jīng)常是笑聲一片�！眹�(guó)際商務(wù)管理專(zhuān)業(yè)學(xué)生季欣怡說(shuō)。

UNNC awarded National Level First-Class Modules

6 November: Two UNNC undergraduate modules, Design Project and Marketing Management have been recognised by the Ministry of Education of the People’s Republic of China as the first batch of National Level First Class Undergraduate Modules.

Following the Finance, Accounting and Management BSc (Hons) awarded National Level First Class Courses last year, UNNC becomes the first and only Sino-foreign University to have both the national first-level course and modules.

Design Project is a compulsory module for Chemical Engineering and Environmental Engineering students. The curriculum was designed and developed jointly by UNNC, the University of Nottingham UK and the Malaysia campus, following the University’s Quality Manual and the regulations of the UK’s Quality Assurance Agency for Higher Education.

The module practices student autonomy, innovation, and teamwork, and enhances student awareness of safety and environmental sustainability. Moreover, for students to have a better understanding of the industry, the module often invites industry experts to lectures to address the latest developments.

This course is taught by experts with diverse specialities, including Professor Tao Wu, Dean of the Faculty of Science and Engineering, and Dr Philip Hall, Head of the department who has about 25 years’ industrial experience, as well as professional experts like Linda Lin and Jane Briggs, both holding senior positions in multi-national companies and having abundant practical experience here in China and abroad.

“This keeps students up to date with information about the process technology development and safety practice currently taking place in the industry,” said Dr Hall.

Xinyun Wu, a UNNC graduate, said: “It’s a challenging module and requires us to complete an entire set of engineering design procedure to achieve certain economic, environmental and productivity goals. With thorough and in-time instructions from teaching staff, we can improve our designs step by step.”

The other module, Marketing Management, is a key module of UNNC and has been offered to domestic students and exchange students from U21 universities for 13 years. It helps students to apply theories to real business situations and to solve practical interdisciplinary problems.

By introducing interactive teaching methods in class and cooperating with the government and leading enterprises such as L'Oréal, Sofitel Hotel, Bank of China, the module enhances students’ understanding through case analysis and improves student employability. Every year, more than 100 UNNC students participate in major business competitions such as the L'Oréal Brandstorm.

The members of the teaching team are experienced scholars from different countries and regions. Professor Martin Lockett, Dean of the Nottingham University Business School China, has taught at Cambridge and Oxford University. Professor Martin J. Liu has published many articles in world-leading journals in the field of marketing and innovation and is also the Executive Dean of Zhejiang Provincial Branding Academy. Dr Balaji Makam, the Head of Department for Marketing and Management Systems, advocates "Internet+ Education” and brings the latest technologies into class.

"Professor Liu often integrates his work experience into up-to-date case analysis and often makes the class filled with laughter”, said Xinyi Ji, a student of International Business Management.

文字來(lái)源 | 課程組，Nico，ETT

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